Copying Cold Callers to Create the Best B2B Content Cold callers are often seen as an annoyance, but do they hold valuable insights for marketers looking to create B2B content? After all, cold call scripts are carefully honed to engage their audience and informed by meticulous testing. In this talk from our April 2022 event, … Read More
With International Women’s Day just around the corner, we can expect a surplus of marketing from businesses all around the world boasting about how they support women. It’s a great day for empowerment and it seems every person on the planet is on board with supporting their female employees and women in general. And then … Read More
In this post, Myriam Jessier, takes us through the history of search. Expect expert knowledge, dinosaurs, jokes and all-around chaos. Knowing the past of the search industry can help you be an impactful part of its future Knowing the history of your industry better than anybody else is a huge career advantage, which is wild … Read More
I have been working in digital marketing, specifically SEO, since the very start of my career in 2015. Within that time I have worked in a variety of environments. From your typical digital marketing agency in a city close to where I live, followed by in-house positions in various company sizes and types, and now … Read More
Setting goals is important if you want to grow your blog or website. It will help you focus on what’s most important. Here’s how to set them!
How to cultivate a great relationship with developers. The most challenging part of SEO can often be convincing developers to implement your suggestions. When a developer turns down one of our suggestions it’s normally down to how we have communicated the issue. It’s essential for SEOs and developers to have strong two-way communication and to … Read More
It’s been a wild one, I’ve had the busiest few months and my anxiety has never been worse. I think things are going to start to change soon. So I’ve had a lot of big wins and it’s been really really cool. I thought I’d catch you up with everything and let you know what’s … Read More
Choosing to make your website more accessible isn’t just a way to serve a larger customer base; If implemented properly, accessibility can also increase your SEO efforts. Click to find out how!
By breaking Google’s Webmaster Guidelines you could end up really damaging your site. So lets delve into what the best practices are for been on Google!
Find out why DA is such a controversial topic in the SEO community, how it is been abused & how we can be better advocates for other metrics.
