Building a Service Page Content Generator

Part 3 of the AI-Powered SEO Workflows series Article 2 covered metadata — the compact, constrained stuff. Title tags and meta descriptions have hard character limits, clear structural rules, and a fairly narrow brief. They’re a good place to start because the AI either hits the target or it doesn’t, and you can check in … Read More

SEO Workflows Using AppScripts

Before We Get Into It: Why This Series Exists Something comes up a lot when working alongside other SEOs. Someone will look over at a spreadsheet mid-workflow and say some version of the same thing: “I’ve never seen SEO done like this before.” Not because it’s complicated. Not because it requires a computer science degree. … Read More

a keyboard with various keys replaces with common disability logos

Auditing for Accessibility with Free Template

Many fundamental best practices in accessibility overlap with SEO, making it essential to address accessibility issues to enhance the user experience and improve search rankings. In this blog post, we will explore the core areas of accessibility, discuss useful tools for auditing, and provide a practical audit template. Accessibility Standards Before you start auditing for … Read More

The Reality of Sexism from Clients

With International Women’s Day just around the corner, we can expect a surplus of marketing from businesses all around the world boasting about how they support women. It’s a great day for empowerment and it seems every person on the planet is on board with supporting their female employees and women in general. And then … Read More

The Age of Dinosaurs & Search Engine Bots: a short SEO timeline

In this post, Myriam Jessier, takes us through the history of search. Expect expert knowledge, dinosaurs, jokes and all-around chaos. Knowing the past of the search industry can help you be an impactful part of its future Knowing the history of your industry better than anybody else is a huge career advantage, which is wild … Read More

Career Progression within In-House SEO – The Conundrum

I have been working in digital marketing, specifically SEO, since the very start of my career in 2015. Within that time I have worked in a variety of environments. From your typical digital marketing agency in a city close to where I live, followed by in-house positions in various company sizes and types, and now … Read More