Copying Cold Callers to Create the Best B2B Content
Cold callers are often seen as an annoyance, but do they hold valuable insights for marketers looking to create B2B content? After all, cold call scripts are carefully honed to engage their audience and informed by meticulous testing.
In this talk from our April 2022 event, Billie Geena Hyde, Learning and Development Manager at SALT.agency, draws on her experience in a call centre environment to highlight the transferable skills for digital marketers.